The story of Nice & Bella is fueled by a profound passion for fine jewelry, a relentless pursuit of excellence, and a strong sense of social responsibility. Our mission is simple: to be industry leaders by offering high-quality products that bring beauty and meaning to the lives of our entrepreneurs and customers.

Since its establishment in 1996, Nice & Bella has emerged as a prominent industry leader, not only in Mexico but also across various Latin American countries. Our primary focus is to empower entrepreneurs by providing a business opportunity, and offering high-quality products that enable them to generate income and accomplish their goals.

Nice & Bella is a company born from Salvador Litchi's visionary and entrepreneurial spirit. Building upon the legacy of his father, Don Mateo Litchi, Salvador takes it to new heights. With a clear mission in mind, Nice & Bella becomes a powerful platform empowering individuals with ambitious dreams and unwavering determination to transform their lifestyles through the sale of jewelry and accessories.

With a legacy of over two decades marked by achievements and growth, Nice & Bella continues to expand its reach and carry its mission and values to new horizons. We take great pride in being a driving force of change and progress, positively impacting the lives of thousands who have found transformation and opportunity within Nice & Bella.

Experience the pure excitement of our one-of-a-kind events! With Nice & Bella, you'll have the chance to cherish special moments that foster connections, shared experiences, and lifelong memories. From unforgettable events to national and international trips, we offer opportunities that bring our vibrant community together. Experience firsthand the vitality of our remarkable family, as you connect with like- minded individuals, share stories, and embrace a life of true quality and fulfillment.

Nice & Bella sets the standard in the jewelry industry, renowned for its exceptional product quality, and unwavering commitment to social responsibility, and environmental care. Our market distinction stems from the excellence of our products, continuous innovation, and dedication to customer satisfaction.

We take immense pride in our company's dedication to working with high-quality materials, including gold, silver, diamonds, and precious stones. This commitment ensures that every piece we create exudes excellence. In addition, our team of talented designers stays at the forefront of the latest trends and styles, enabling us to offer jewelry that beautifully captures the elegance and sophistication of our customers.

Discover the inspiring stories of individuals who have transformed their lives through Nice & Bella. Each testimonial showcases the resilience, dedication, and opportunities that Nice & Bella has bestowed upon thousands of entrepreneurs in their pursuit of success and a higher quality of life. Join us in exploring these remarkable journeys of personal growth and achievement.

Nice AC Foundation is an institution that, since its creation as a result of Hurricane Paulina in 1999, has consistently achieved its objectives year after year. Through the foundation, hundreds of Mexicans, primarily low-income children, have benefitted in both the educational and medical fields.